System assessment

Assess and Strengthen Membership Programs

The co-op as a business is focused on delivering the benefits of community ownership, which include local economic and social impacts. Cooperatives are values-driven businesses, and this is a genuine market advantage.

Polls sponsored by the Consumer Federation of America found 62% people would rather do business with a cooperative versus 39% for other businesses.

People are drawn to join co-ops by a desire to be part of a community with shared values. As a cooperative business, giving people the information and tools they need to communicate the co-op difference is critical to promoting ownership among new customers and enhancing belonging for current owners. Add value to your co-op’s member services by strengthening your educational and member benefit programs.

CDS Consulting Co-op can assess your co-op’s operational abilities to carry out a successful member services program and recommend improvements to any aspect of your outreach activities.

A member services evaluation may include assistance with the following:

  • Ownership recruitment materials and training
  • Ownership systems: member services database, stock records, patronage dividend systems, process for joining the co-op
  • Outreach to current and future members: internal and external outreach plans
  • Education and training
  • Develop and change member benefit packages including discounts and patronage rebate systems

Associated Consultants

Bill Gessner

Expansion Planning, Business Development, Financial Pro Forma, Capital Campaigns

Patricia Cumbie

Co-op Education and Ownership Programs

Rebecca Torpie

Marketing and Brand Strategy

Associated Case Studies

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